# Pure Func

> Clean code. Real products. A little funk.

Pure Func is a small product studio. We design and build sites and software for founders and brands, and help teams modernize their frontends with AI.

## What you can bring

- **A brand** → [Sites](https://purefunc.io/services/sites.md): A site that looks like you, loads fast, and search and AI can read. Custom marketing sites and Shopify storefronts, designed with you and built static-first: fast on a phone, easy to update, and readable by search engines and AI assistants.
- **An idea** → [Build](https://purefunc.io/services/build.md): From idea to a product people can use. Prototype sprints, MVP builds and lightweight SaaS, built fast with AI. We make the design and architecture decisions and test what matters before it ships.
- **A codebase** → [Modernize](https://purefunc.io/services/modernize.md): Make an older frontend fast again. A frontend audit with a prioritized fix list, then agents in your repo with review loops and guardrails, so the speed lasts after we leave.
- **A team** → [Lead](https://purefunc.io/services/lead.md): We lead your frontend and teach your team to use AI. Part-time frontend leadership for architecture, code review and hiring, and 90-minute calls that teach founders and small teams to use AI to write, plan, prototype and build, without the slop.

## How it works

1. **Talk** (day 0): Tell us what you're building, in your own words.
2. **Call** (day 1): A short call to see if we fit and what the first two weeks look like.
3. **Plan** (day 3): A written proposal: scope, timeline, and exactly what you get.
4. **Build** (weeks): weekly demos in real code. You own the repo from day one.

### What stays true on every project

- You own the repo from day one (no lock-in)
- A written plan before any code (scope you can hold us to)
- Weekly demos in real code (not slides)
- AI does the typing, we make the calls (design and architecture)

## How to spot a site AI made on its own

Six tells we design against. Run them on any site, yours included.

- **Gradient headlines.** A purple-to-blue fade on the biggest words. It looks expensive and says nothing. The fix: Solid type that says what you do.
- **Sparkle badges.** “AI-powered” in a glowing pill above the headline. Visitors care what it does, not how. The fix: Lead with the outcome instead.
- **Glowing blobs.** A blurry orb of color where the product should be. The fix: Show the real thing.
- **Three identical icon cards.** “Fast,” “Secure,” “Scalable,” each with an icon. Every site has them, so they prove nothing. The fix: One specific thing, shown.
- **Everything centered.** Every line in the middle and one button whose arrow wiggles. Nothing leads the eye. The fix: A clear first and second choice.
- **Copy that fits anyone.** “Unlock the power of seamless innovation.” Swap the logo and it still works, which is the problem. The fix: Words only you could say.

How to spot them and fix them, in more depth: [How to spot a site AI made on its own](https://purefunc.io/how-to-spot-ai-made-sites.md)

## Work

- [Sentry](https://purefunc.io/work/sentry-shop.md) (Commerce): A merch shop and checkout that looks like Sentry, not a template.
- [Level Up Tutorials](https://purefunc.io/work/level-up-tutorials.md) (Education): Quizzes for students and admin tools for staff, on one learning platform.
- [Rachio](https://purefunc.io/work/rachio.md) (Commerce): E-commerce woven into the brand site instead of parked beside it.
- [Elemental Living](https://purefunc.io/work/elemental-living.md) (Studio): A bilingual, photo-heavy studio site that stays fast on a phone.

## Start

[Let's talk](https://purefunc.io/contact): tell us about your project in your own words. Agents can read the form's fields at https://purefunc.io/brief.schema.json.